getting a licensing agreement
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Getting a Licensing Agreement for a Luxury Brand

Contact the senior marketing executive at your desired company (typically the CMO) and inquire if they have an in-house licensing group or agency, such as Iconix or Beanstalk. Present the group or agency with a nondisclosure agreement and follow with a licensing plan -- a financial projection document outlining the net, wholesale and retail price with forecasted volume and reorders. This licensing plan must be formulated within each licensing sector you’re approaching.
working with bloggers
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Are Bloggers Here to Stay?

You’re looking for engagement. This is the single most important thing that gives a blogger value – not the number of followers they have. Engagement means people are responding to their posts. Are there conversations being had on their social profiles? If you see an Instagram account with 1.2 million followers, hundreds of likes, but no comments, you’re likely dealing with a faker. Save yourself time and move on.
luxury brand trademark
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Legally Protecting Your Luxury Brand

Federal registration of the trademark with the U.S. Trademark Office does provide you with a number of additional benefits, including nationwide exclusivity, increased powers to enforce your trademark rights and eligibility to receive higher damage awards from the infringer with a successful trademark infringement lawsuit.
firenze luxury hotel
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PROFILE: Firenze Number Nine Luxury Urban Wellness Hotel

Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, CMOs and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business.
hermes luxury brand

On the Cultural Fight of Hermès and Building a Luxury Brand

To all who would seek advice on how to create a valuable brand – start with making your employees feel valued.
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When is Luxury Worth It?

That luxury will forever be defined by exclusivity is a given, yet luxury brands must also embrace a new E-word: experience.
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Create Emotional Connections to Draw Luxury Consumers

Every brand features the story of the designer or designers, but very few have a personal story about each piece. Since you only create one-of-a-kind jewelry, your story will be more intimately felt by that jewel’s destined owner.
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Put Your Customers at the Center of Your Anniversary Plans

Without your clients and customers, your anniversary would never have been possible. Include them in your planning beyond just inviting them to an event.
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Why the Customer is Much More Important than the Retailer

To attract retailers to your brand, focus on attracting their target customers. The person taking your products home is more powerful than the store buyer.
the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.