I fix marketing confusion
unify your message,
and stop you from wasting money on things that don’t matter.
I’ve spent 20+ years advising and executing for mission-driven luxury consumer brands, quietly, powerfully, and behind the scenes through The Lilian Raji Agency.
My career was built almost entirely on referrals because I focused on results, not the spotlight.
I now partner with companies as a Fractional CMO and strategic communications advisor, bringing the same hands-on expertise that secured $100M+ in funding for clients and landed coverage in top-tier publications, but now with expanded strategic scope and flexible engagement models that meet companies exactly where they are.
They’re spending heavily on marketing but can’t track the impact
They’ve grown too fast, and their brand no longer reflects who they are
Their competitors are making smarter noise
Their messaging doesn’t resonate, especially with high-value, hard-to-win buyers
Their teams are skilled, but need direction
They want clarity, consistency, and a plan that finally works
Audit what’s happening (and what’s not)
Identify where the real value lies
Develop a full marketing and communications strategy
Direct their internal team or help them build one
And expand their network with introductions to journalists, strategic partners and those that can help them make more money
I’ve been called a pitbull. A hard charger. A truth-teller.
A mind you want in your war room.
I hate mediocrity.
I don’t like excuses.
And I don’t accept failure.
If you’re looking for someone to tell you what you want to hear, I’m not the one.
I’m a change agent. You hire because you know something must change in your business.
You know your business can do more, can be more.
I will make you uncomfortable.
But I will also get you where you want to be, holding your hand every step of the way as we achieve that more together.
If you want clarity, confidence, and momentum, delivered without the commitment of a full-time hire but with the dedication of someone who built her legacy almost exclusively by referrals, schedule a call and let’s talk.
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We hired Lilian Raji when one aspect of our sponsorship of UNICEF’s Designs of Hope was falling short of projection – our raffle ticket sales. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.
I met Lilian Raji at a conference where she was being honored as International Emerging Leader of the Year, and subsequently hired her to manage media relations and launch for our new store opening in Atlanta. From beginning to end, Lilian and her team ensured everything was done correctly – from coming in under budget for the launch coordination, to ensuring premium media presence, to voluntarily preparing an ROI statement that validated our decision to hire her company.
Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S. She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better, more cost effective way to do things. Her strict attention to detail and determination to get things done right the first time are strong assets that helped us see a substantial return on investment in our work together. Having worked with her several times over the years, Lilian and her team have consistently done an exceptional job with us and the other companies we’ve referred to her.
The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.
When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission. Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known. With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show. We’ve been featured in publications from Robb Report to The New York Times, and have valued our relationship with The Lilian Raji Agency.
If a $10,000+ per month retainer is beyond your budget, and you’re ready to roll up your sleeves to achieve success on your own terms, visit my sister site, The PR Advisor. Created for emerging to small business owners, The PR Advisor is designed for you to achieve the Midas Touch without a golden price tag.
