Luxury products have long existed in the realm of exclusivity, yet smart brands who wish to spark the loyalty of their customers know how to encourage a sense of inclusivity – possible only, of course, with a purchase. That purchase gives the customer access to a world of glamour and prestige, where they feel a certain sense of arrival with the possession of a designer handbag or luxury timepiece.
Luxury, like emotions, is an illusion. While there are hard costs for materials and manufacturing, the true value of a luxury item is whatever a customer determines it to be. Smart luxury brands know the formula customers use to make that determination.
For two decades, The Lilian Raji Agency has worked with luxury brands in understanding the passionate pursuit of luxury and how they can take advantage of it to not only secure new customers driven by emotion but also inspire loyalty from existing customers who have everything and can afford anything.
Our expertise lies in helping brands become a destination for the luxury customer’s pursuit.