If you take nothing else from this article, please remember you ALWAYS have other options.  What one influencer won’t do, another will.  And there are currently too many influencers to go around.It’s your company, your brand, your investment.  Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.

Ultimately, luxury can be defined by how a product makes a person feel. They’ve splurged a bit to buy something they’ve always wanted, and they feel very good about the purchase. They know the item is made of the finest quality. But if something goes wrong, if there’s an unfortunate defect, they also know the brand will stand by its product and make things right.

Every single person that walks through your door must be treated as royalty. Because how they’re treated determines the story told about your store. And it’s those stories that build a brand.