When you go beyond follower counts and examine influencers who get people to act on their recommendations, you find people who’ve established authentic voices with their followers.
Hello again, dear readers! So sorry to have missed you in Vegas, but my Instagram didn’t! Thanks to all-stars like Tanya Dukes, Cheryl Kremkow, Robyn Hawk, Patricia Faber, and, of course, the grand dames of National Jeweler, I’m in the know about what to know from the shows.
Very big congratulations to my dear friend, Natalie Rodrigues, and the whole Omi Prive team! And congratulations to all of you for surviving another jewelry week!
It’s back to business as usual. Ever since my webinar, Harnessing the Power of Social Media Influencers, bombarded the PR Advisor with questions, our ongoing business is all about influencers. Let’s get to it!
Rather than paying influencers to help promote our business, how can I turn my staff into influencers?
Keeping the Bacon at Home
My dear Bacon lover, this is an ingenious idea of great magnitude, matched only by the sheer difficulty in making it happen. Yet the PR Advisor doesn’t believe anything is ever impossible. Creativity, perseverance and a strong work ethic are known to create miracles!
Your question is rather timely, as I’ve lately been focusing on growing my own social media presence. Having been the proverbial shoe cobbler whose children are running around barefoot because I’ve been too busy helping clients with their social media to pay attention to my own, I’m learning firsthand the challenges of reaching 10,000 followers.
There’s a certain dedication to this task that I personally am unwilling to commit. Becoming an influencer requires a comfort with sharing TMI. And while many of you have seen me sauntering around in my 5” ruby stilettos and colorful dresses, I’ve always preferred the backstage to the limelight. And dare I confess? I’m an introvert.
I know! You don’t believe it! But it’s true! I’m more comfortable promoting other people than myself. But as an introvert who spends my alone time analyzing human behavior, I understand the psychology behind what makes the most powerful influencers.
When you go beyond follower counts and examine influencers who get people to act on their recommendations, you find people who’ve established authentic voices with their followers. This is what your staff must do.