Entries by msraji

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How Do I Get Media Coverage for My Company?

Rather than invest money in participating in a press preview day, invest time in pursuing as many desk- side appointments as you can each month. Or better yet, use that money to invite editors to drinks or dinner, where you can really bond one-on-one.

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PROFILE: Alexis Bittar

Never in a million years could one imagine any of the jewelry vendors adorning the Lower Manhattan streets of SoHo on any given Sunday would one day build an empire as vast as Bittar’s. But that’s exactly what’s happened.