Entries by msraji

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Getting a Licensing Agreement for a Luxury Brand

Contact the senior marketing executive at your desired company (typically the CMO) and inquire if they have an in-house licensing group or agency, such as Iconix or Beanstalk. Present the group or agency with a nondisclosure agreement and follow with a licensing plan — a financial projection document outlining the net, wholesale and retail price with forecasted volume and reorders. This licensing plan must be formulated within each licensing sector you’re approaching.

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Are Bloggers Here to Stay?

You’re looking for engagement. This is the single most important thing that gives a blogger value – not the number of followers they have.

Engagement means people are responding to their posts. Are there conversations being had on their social profiles? If you see an Instagram account with 1.2 million followers, hundreds of likes, but no comments, you’re likely dealing with a faker. Save yourself time and move on.

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Legally Protecting Your Luxury Brand

Federal registration of the trademark with the U.S. Trademark Office does provide you with a number of additional benefits, including nationwide exclusivity, increased powers to enforce your trademark rights and eligibility to receive higher damage awards from the infringer with a successful trademark infringement lawsuit.

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PROFILE: Firenze Number Nine Luxury Urban Wellness Hotel

Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, CMOs and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business.

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.