How to Turn Your Staff into Influencers
When you go beyond follower counts and examine influencers who get people to act on their recommendations, you find people who’ve established authentic voices with their followers.
Entries by msraji
How to Find the Right Influencers for Your Brand
If you take nothing else from this article, please remember you ALWAYS have other options. What one influencer won’t do, another will. And there are currently too many influencers to go around.It’s your company, your brand, your investment. Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.
How Do I Find the Right Influencer?
There are a million websites that promise to help you find influencers, but they don’t come cheap. And I’ve yet to find one that does an exceptional job in keeping you from becoming victim to influencer fraud.
Which Social Media is Best for Business
Pinterest and Instagram have proven to be the better money-makers. And when it comes to this business we’re in, this jewelry business of ours, the right picture of the right jewelry can inspire a thousand women to wage war against their fiduciary obligation to their savings account.
What Makes a Luxury Brand?
Ultimately, luxury can be defined by how a product makes a person feel. They’ve splurged a bit to buy something they’ve always wanted, and they feel very good about the purchase. They know the item is made of the finest quality. But if something goes wrong, if there’s an unfortunate defect, they also know the brand will stand by its product and make things right.
Understanding the Luxury Buyer
Knowing these four personalities of the luxury customer is essential in developing a luxury brand, as selling to each one requires a different strategy.
How Do I Get Media Coverage for My Company?
Rather than invest money in participating in a press preview day, invest time in pursuing as many desk- side appointments as you can each month. Or better yet, use that money to invite editors to drinks or dinner, where you can really bond one-on-one.
How Do You Increase Sales in Luxury Retail?
Every single person that walks through your door must be treated as royalty. Because how they’re treated determines the story told about your store. And it’s those stories that build a brand.
How to Create a Luxury Website
The very essence of creating an experiential site is to evoke emotion from visitors. Emotions are the quintessence of luxury.
Getting Press Ready for a Trade Show
Just like you’re setting up retail appointments, you must also set up press appointments. It’s best for everyone around as attending press understand you’re there to sell.