attract high end customers
,

Understanding the Luxury Buyer

Knowing these four personalities of the luxury customer is essential in developing a luxury brand, as selling to each one requires a different strategy.
get media coverage
,

How Do I Get Media Coverage for My Company?

Rather than invest money in participating in a press preview day, invest time in pursuing as many desk- side appointments as you can each month. Or better yet, use that money to invite editors to drinks or dinner, where you can really bond one-on-one.
luxury customer service
,

How Do You Increase Sales in Luxury Retail?

Every single person that walks through your door must be treated as royalty. Because how they’re treated determines the story told about your store. And it’s those stories that build a brand.
building a luxury website
,

How to Create a Luxury Website

The very essence of creating an experiential site is to evoke emotion from visitors. Emotions are the quintessence of luxury.
getting press ready
,

Getting Press Ready for a Trade Show

Just like you’re setting up retail appointments, you must also set up press appointments. It’s best for everyone around as attending press understand you’re there to sell.
,

How to Get Your Business Featured in a Magazine

Communicating with editors isn’t that much different from communicating with a prospective customer. You need to give editors a reason to “buy” your jewelry. Their currency is free editorial coverage for you.
,

How Do I Get Publicity for My Luxury Brand?

Editors have seen it all. What makes you so special? Why do you deserve to have for free the coveted editorial space for which others are paying $200,000 and more?
luxury photographer
,

Finding a Great Photographer for Your Luxury Brand

A good photographer’s picture will be of a beautiful ring. A great photographer’s picture sends you dashing to your nearest jeweler to demand that ring be put on your finger this instant.
luxury brand ready for PR
, ,

How Do You Know Your Luxury Brand is Ready for PR?

PR is about storytelling and no PR professional worth their retainer would engage you without first understanding your story. Ultimately, PRs are salespeople: we’re selling your story to our customers -- the publications.
Alexis Bittar
,

PROFILE: Alexis Bittar

Never in a million years could one imagine any of the jewelry vendors adorning the Lower Manhattan streets of SoHo on any given Sunday would one day build an empire as vast as Bittar’s. But that’s exactly what’s happened.