About msraji
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Entries by msraji
What is the Customer Journey
Simply put, the customer journey is the many touchpoints a customer has with your company before, during and after they make a purchase.
How Do You Use Influencer Marketing
Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.
Making an Instagram Influencer Part III
Engagement yields relationships, which breeds new customers. Never forget this. Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer. When the time eventually comes to buy, they’ll remember how you inspired them.
Creating an Influencer Part II
Above everything else, it takes time to grow a significant following. Be neither impatient nor ashamed at the slow growth.
Instead, be ecstatic about every single follower Anastasia earns. Those followers are there because they want to know what Anastasia will post next.
That kind of desire is what carries you from the doorstep of authenticity to the bright lights of influence.
Build Customer Loyalty
As you’re considering how you’re going to sell your next big-ticket item, you must begin at the soul of the customer. For some, this may seem like Marketing 101, but you’d be surprised at how many brands seem to forget this.
Lilian Raji helps visionary leaders turn influence into legacy.
As a Global Fractional Chief Communications Officer, Luxury PR & Marketing Advisor and Forbes Contributor, Lilian M Raji works with founders and CEOs to transform complex ideas into clear, confident narratives that lead conversations and shapes industries.
Her work has generated over $100 million in client funding and millions in media placements across the New York Times, Bloomberg, Wall Street Journal and more.
