About msraji
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Entries by msraji
What is the Customer Journey
Simply put, the customer journey is the many touchpoints a customer has with your company before, during and after they make a purchase.
How Do You Use Influencer Marketing
Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.
Making an Instagram Influencer Part III
Engagement yields relationships, which breeds new customers. Never forget this. Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer. When the time eventually comes to buy, they’ll remember how you inspired them.
Creating an Influencer Part II
Above everything else, it takes time to grow a significant following. Be neither impatient nor ashamed at the slow growth.
Instead, be ecstatic about every single follower Anastasia earns. Those followers are there because they want to know what Anastasia will post next.
That kind of desire is what carries you from the doorstep of authenticity to the bright lights of influence.
Build Customer Loyalty
As you’re considering how you’re going to sell your next big-ticket item, you must begin at the soul of the customer. For some, this may seem like Marketing 101, but you’d be surprised at how many brands seem to forget this.
The Lilian Raji Agency | Fractional CMO | Global Luxury Communications Advisor | Strategic PR & Marketing Architect
For over two decades, Lilian Raji has served as a strategic marketing and communications advisor to luxury brands worldwide. As a Fractional CMO and President of The Lilian Raji Agency, she specializes in transforming midsize to global companies through high-stakes initiatives.
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