You have a lot more influence over how someone first learns about you than you think.

Greetings, my beloved readers! When we last left off, I gave you the rallying cry of “give me evolution or give me death!,” preparing you for changes ahead as I guide you into becoming a lean, mean jewelry selling machine – and then I disappeared for four months!

My sincerest apologies, alas, as the last few months have not been without their challenges, including a sudden and unexpected need to move into a new apartment within 30 days; an emergency room visit in the middle of the move that yielded a kidney infection; and my mother suddenly falling ill, requiring me to fly to Atlanta for several days to take care of her. She is now in good health and back to her fighting self, which, since you know her daughter, was really the only possible outcome.

I share this with you as caveat emptor in preparing for your evolution. Things are going to arise beyond your control as you venture down this path and you’ll just have to roll with the punches. I believe the saying is “man plans and God laughs?” I always insist on punching back.

Now, shall we begin? And where we begin is with the customer journey.

Continue reading on The PR Advisor…


As always, lovelies, send me your most press PR and marketing questions!  

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