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How to Get Your Business Featured in a Magazine

Communicating with editors isn’t that much different from communicating with a prospective customer. You need to give editors a reason to “buy” your jewelry. Their currency is free editorial coverage for you.
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How Do I Get Publicity for My Luxury Brand?

Editors have seen it all. What makes you so special? Why do you deserve to have for free the coveted editorial space for which others are paying $200,000 and more?
luxury photographer
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Finding a Great Photographer for Your Luxury Brand

A good photographer’s picture will be of a beautiful ring. A great photographer’s picture sends you dashing to your nearest jeweler to demand that ring be put on your finger this instant.
luxury brand ready for PR
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How Do You Know Your Luxury Brand is Ready for PR?

PR is about storytelling and no PR professional worth their retainer would engage you without first understanding your story. Ultimately, PRs are salespeople: we’re selling your story to our customers -- the publications.
Alexis Bittar
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PROFILE: Alexis Bittar

Never in a million years could one imagine any of the jewelry vendors adorning the Lower Manhattan streets of SoHo on any given Sunday would one day build an empire as vast as Bittar’s. But that’s exactly what’s happened.
getting a licensing agreement
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Getting a Licensing Agreement for a Luxury Brand

Contact the senior marketing executive at your desired company (typically the CMO) and inquire if they have an in-house licensing group or agency, such as Iconix or Beanstalk. Present the group or agency with a nondisclosure agreement and follow with a licensing plan -- a financial projection document outlining the net, wholesale and retail price with forecasted volume and reorders. This licensing plan must be formulated within each licensing sector you’re approaching.
working with bloggers
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Are Bloggers Here to Stay?

You’re looking for engagement. This is the single most important thing that gives a blogger value – not the number of followers they have. Engagement means people are responding to their posts. Are there conversations being had on their social profiles? If you see an Instagram account with 1.2 million followers, hundreds of likes, but no comments, you’re likely dealing with a faker. Save yourself time and move on.
luxury brand trademark
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Legally Protecting Your Luxury Brand

Federal registration of the trademark with the U.S. Trademark Office does provide you with a number of additional benefits, including nationwide exclusivity, increased powers to enforce your trademark rights and eligibility to receive higher damage awards from the infringer with a successful trademark infringement lawsuit.
firenze luxury hotel
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PROFILE: Firenze Number Nine Luxury Urban Wellness Hotel

Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, CMOs and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business.
hermes luxury brand

On the Cultural Fight of Hermès and Building a Luxury Brand

To all who would seek advice on how to create a valuable brand – start with making your employees feel valued.