the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.
working with bloggers
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Are Bloggers Here to Stay?

You’re looking for engagement. This is the single most important thing that gives a blogger value – not the number of followers they have. Engagement means people are responding to their posts. Are there conversations being had on their social profiles? If you see an Instagram account with 1.2 million followers, hundreds of likes, but no comments, you’re likely dealing with a faker. Save yourself time and move on.
luxury brand trademark
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Legally Protecting Your Luxury Brand

Federal registration of the trademark with the U.S. Trademark Office does provide you with a number of additional benefits, including nationwide exclusivity, increased powers to enforce your trademark rights and eligibility to receive higher damage awards from the infringer with a successful trademark infringement lawsuit.
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Create Emotional Connections to Draw Luxury Consumers

Every brand features the story of the designer or designers, but very few have a personal story about each piece. Since you only create one-of-a-kind jewelry, your story will be more intimately felt by that jewel’s destined owner.
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Put Your Customers at the Center of Your Anniversary Plans

Without your clients and customers, your anniversary would never have been possible. Include them in your planning beyond just inviting them to an event.
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Why the Customer is Much More Important than the Retailer

To attract retailers to your brand, focus on attracting their target customers. The person taking your products home is more powerful than the store buyer.