the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.
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Why Should a Customer Buy From You?

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Beginning the Customer Journey

Photo by Daniele Levis Pelusi on Unsplash
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Getting Back Up After You Fall

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What is the Customer Journey

Simply put, the customer journey is the many touchpoints a customer has with your company before, during and after they make a purchase.
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How Do You Use Influencer Marketing

Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer.
Using influencer marketing

Making an Instagram Influencer Part III

Engagement yields relationships, which breeds new customers. Never forget this. Don’t worry about how long it takes to reach 50,000 followers. Your followers are arriving organically; they’re authentically interested in what you have to offer. When the time eventually comes to buy, they’ll remember how you inspired them.
creating an influencer

Creating an Influencer Part II

Above everything else, it takes time to grow a significant following. Be neither impatient nor ashamed at the slow growth. Instead, be ecstatic about every single follower Anastasia earns. Those followers are there because they want to know what Anastasia will post next. That kind of desire is what carries you from the doorstep of authenticity to the bright lights of influence.
how to become an influencer
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How to Turn Your Staff into Influencers

When you go beyond follower counts and examine influencers who get people to act on their recommendations, you find people who’ve established authentic voices with their followers.
find the right social media influencers for your brand
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How to Find the Right Influencers for Your Brand

If you take nothing else from this article, please remember you ALWAYS have other options.  What one influencer won’t do, another will.  And there are currently too many influencers to go around.It’s your company, your brand, your investment.  Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.
find the right social media influencers for your brand
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How Do I Find the Right Influencer?

There are a million websites that promise to help you find influencers, but they don’t come cheap. And I’ve yet to find one that does an exceptional job in keeping you from becoming victim to influencer fraud.