the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.
hermes luxury brand

On the Cultural Fight of Hermès and Building a Luxury Brand

To all who would seek advice on how to create a valuable brand – start with making your employees feel valued.
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When is Luxury Worth It?

That luxury will forever be defined by exclusivity is a given, yet luxury brands must also embrace a new E-word: experience.
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Create Emotional Connections to Draw Luxury Consumers

Every brand features the story of the designer or designers, but very few have a personal story about each piece. Since you only create one-of-a-kind jewelry, your story will be more intimately felt by that jewel’s destined owner.
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Put Your Customers at the Center of Your Anniversary Plans

Without your clients and customers, your anniversary would never have been possible. Include them in your planning beyond just inviting them to an event.
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Why the Customer is Much More Important than the Retailer

To attract retailers to your brand, focus on attracting their target customers. The person taking your products home is more powerful than the store buyer.