The full Excelsior Program is about recalibration, helping emerging and growing companies reach their highest potential. This Abridged version is more about specific need, where we’ve divided the two phases of The Excelsior Program into standalone instructions available based on your unique needs.
As with the full Excelsior Program, Lilian Raji will spend time at your office working with you one-on-one in designing strategies to advance your company. What this work will entail is dependent on which of the two paths you take.
And just as with the full program, both paths will help elevate your company without the need of a long-term retainer agreement. Excelsior Abridged provides you the strategy development received by all of our Agency clients; but instead of our team completing these strategies on your behalf, we’ll instead show you how to execute these strategies on your own, providing you resources to do so while we remain by your side to advise throughout the implementation process.
The Abridged Program
While the full Excelsior Program is best for emerging and growing companies, Excelsior Abridged is most suitable for established companies, including international companies entering the U.S. market. With such companies, you already have a vision of what you want to achieve, now you need to know how to get it done. You already have a team to do the work, you just need the knowledge.
Excelsior Abridged Path I is about modernizing your original vision so your company can evolve with the times.
Excelsior Abridged Path II is about having a comprehensive strategic communications plan developed exclusively for your company, giving you step by step instructions on how to incorporate public relations, social media and other marketing tactics into your business.
Both come with personalized attention and office visits from Lilian Raji so you’re assured what we propose was designed especially for you. Both also come with 60- to 90-minute phone or Skype check-ins every two weeks for 90 days after the office visit to ensure your investment in us delivers beyond your expectations. We’ll govern accountability, give guidance for any roadblocks or obstacles, provide resources to aid in execution and ensure your team is fully committed and taking all necessary actions for your company to reach its highest potential.