No one ever really knows what they’ve committed to once they decide to follow their passion into business ownership. In our two decades working with client companies and getting a front row seat into what goes on behind the scenes, from start-ups to global companies, we’re often amazed at how just a few tweaks into the business operations can turn a mediocre company into an exceptional one.
The Excelsior Program is about recalibration, helping emerging and growing companies reach their highest potential. The program is neither easy, nor a quick fix. It requires commitment from you and a willingness to be fully exposed to an intensive deep dive into your business methods, your own psychology, fears, and limitations. This is where the recalibration begins.
At the end of the six months, you will experience a transformational change that gives you confidence to consistently make the right decisions for the growth and expansion of your company.
The Excelsior Program provides an opportunity for Lilian Raji to work with you one-on-one in designing a public relations and marketing strategy to help elevate your company without having to invest in a long-term retainer agreement. Excelsior offers you all of the strategy development received by all of our Agency clients and shows you how to execute these strategies on your own, providing you resources to do so while Lilian Raji remains available to consult with you throughout the execution process.
This six-month program brings us to the your headquarters on two separate occasions as we work to fully understand your company’s history, brand, products and long-term vision. With this understanding of who you are as a company, we are then better able to guide you forward in designing strategies that will help you achieve higher brand recognition and customer demand to help increase your sales.
At the end of the six months, you will have:
- A comprehensive strategic communications plan for the U.S.
- Education on how to execute this plan on your own without the need for a long-term public relations retainer agreement
- Customized solutions specific to your needs as identified through this process
- Support in identifying resources to execute your strategy
- Ongoing access to Lilian Raji to answer any questions that come up