Never in a million years could one imagine any of the jewelry vendors adorning the Lower Manhattan streets of SoHo on any given Sunday would one day build an empire as vast as Bittar’s. But that’s exactly what’s happened.

Luxury means many things to different people. For some, it means price, for others it means time, and for yet another few, it means experience. To achieve the bottom line for their companies, CMOs and marketing directors at luxury companies are tasked with discovering how to interpret these multiple definitions into a strategy that drives business.