When conventional PR approaches fall short, I engineered creative solutions capturing global attention under The Lilian Raji Agency. I specialized in overcoming seemingly impossible challenges—from securing mainstream press for niche luxury products to transforming industry restrictions into competitive advantages. My strategic thinking turned a mobile app launch into a visionary CEO story, identified Hollywood blockbusters as the perfect stage for avant-garde jewelry, and created cultural bridges introducing Quebec artisans to American luxury markets.
My portfolio spans transformational campaigns for emerging designers, established luxury brands, and century-old institutions seeking modern relevance. Through celebrity outreach, strategic partnerships, and innovative event concepts, I’ve secured placements from Oprah’s annual list to Emmy Award suites, generated international media coverage across hundreds of publications, and facilitated $100 million venture launches.
Each case study represents my approach for combining deep market intelligence with creative storytelling, turning each client’s unique narrative into a compelling reason for press, celebrities, and consumers to take notice.
One session with Lilian delivered more than my last 6 months of researching marketing strategy. She has a skill of listening and understanding who you are and where you want to go. The most amazing thing was she shows you what you already know but didn’t realize you did while also disavowing you of any misconceptions you may have. This woman is pure magic.
When you hire Lilian Raji, you give your everything she needs then get out of your way! Her energy and passion for the work she does is incredible. She just doesn’t come to you with ideas, she already knows exactly how she will get it done. Ideas are cheap; precise execution is priceless. That skill for execution is how Lilian was able to take Govberg Jewelers, and then WatchBox, to a level of visibility that made my job easier in attracting the right partners and investors.
Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S. She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better way to do things.
When we decided to make an entrance into the US market, Lilian Raji was recommended to us first by the French Trade Commission. Lilian was invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known. We’ve been featured in publications from Robb Report to The New York Times, and have valued our relationship with her.
We hired Lilian Raji when raffle ticket sales for our sponsorship of UNICEF’s Designs of Hope was falling short of projection. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.
The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, Lilian pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. She then coordinated a reciprocal event the same week in Los Angeles, culminating in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, working as if ST Dupont was was her own company.
Client Portfolio
- American Cancer Society
- American Heart Association
- Ascend Systems
- Bakana Brazilian, Purses & Accessories
- Captain Planet Foundation
- Chandra Jewelry
- Concordia Jewelry
- Élise Bergeron Jewellery
- Emory Ataxia Center at Emory School of Medicine
- Equipe Watches
- Eros World Tapas Bar
- Fishmonger Restaurant
- Garavelli
- Get Your Way GMBH
- Hope-worldwide Georgia
- Milan Restaurant
- Mondaine Watch Ltd
- Rice Wok. Grill. Sushi.
- RafflesAmrita Day Spa*
- Raffles L’Ermitage Beverly Hills*
- ShopWorn
- Solomon Brothers Fine Jewelers
- The Foundation for Gender Equality
- Tin Can Fish House & Oyster Bar