The Executive Mindset - Lilian M Raji | When You Know It's Time For More

THE EXECUTIVE MIND

My Forbes Column

2026 Is The Year Storytelling Becomes A CMO’s Most Profitable Skill

According to a recent Wall Street Journal report, companies are now hiring storytellers with the same decisiveness reserved for hiring media buyers and PR chiefs.

Forbes

Your 2026 Marketing Strategy Edge: Email, Education, And Authenticity

Before planning 2026 marketing strategy, marketers should treat the 2025 holiday season as a stress test of their entire ecosystem.

Forbes

How These 3 Brands Are Winning Holiday Entertaining For Huge Profits

For many hosts, the pursuit of luxury is confidence to welcome guests on a random Tuesday or December day while making holiday entertaining an effortless affair.

Forbes

The CMO’s Playbook For Leveraging Miami Art Week’s Marketing Potential

Miami Art Week is where art, influence and the pursuit of luxury converge without apology. What you see across my art week coverage is a city performing at full voltage.

Forbes

Miami Art Week: A Definitive Guide To The 8 Most Consequential Fairs

Miami Art Week is a maze if you follow the crowd, but a gold mine if you follow a strategy. Prioritize fairs aligned with your taste. The city will take care of the rest.

Forbes

How PlayStudios Uses Las Vegas Principles To Outplay Its Competition

While Las Vegas faces declining tourism, PLAYSTUDIOS' free-to-play social casino games rewards through real-world experiences, cementing customer engagement and loyalty.

Forbes

Air Travel Is Even More Unreliable: Here’s How The C-Suite Stays Ahead

Air travel restrictions and the government shutdown may be over, but for smart executives who must show up sharp and on time, hoping the system behaves isn't a strategy.

Forbes

How Private Equity Investors Read Founders Before The Market Does

For CMOs, understanding these patterns unlocks how private equity investors think about the organization you’ve helped built and what they measure beyond the spreadsheet.

Forbes

Cracking The Startup Funding Code: 4 Archetypes Every CMO Should Know

Startup funding isn’t only about capital. The same psychological triggers that make consumers crave luxury brands also make investors reach for their checkbooks.

Forbes

Why Chase Sapphire Reserve Members Keep Paying For The Privilege

Chase Sapphire isn’t really just a card anymore. It’s a gateway. A lifestyle status signal. $795 is merely the price of admission to always be on the inside.

In Podcast Form

The Pursuit of Luxury decodes the seductive strategies behind the world’s most coveted brands.

These podcasts, created with the power of AI to make easily digestible, dive deep into my Forbes column, where I explore the psychology, artistry, and billion-dollar marketing plays turning desire into obsession.

Whether you’re a marketing professional, luxury enthusiast, or simply fascinated by what makes people passionate about premium products, join me as we explore the brilliant minds and bold moves shaping the luxury landscape.