the jewelry business

The Jewelry Business

The Jewelry Business offers an intensive, hour-long presentation of everything you need to know to launch and grow your jewelry business in the U.S. market.
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Finding Your Design Inspiration

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Hiring a PR Agency

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Why Should a Customer Buy From You?

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Beginning the Customer Journey

Photo by Daniele Levis Pelusi on Unsplash
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Getting Back Up After You Fall

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What is the Customer Journey

Simply put, the customer journey is the many touchpoints a customer has with your company before, during and after they make a purchase.
what makes a luxury brand
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What Makes a Luxury Brand?

Ultimately, luxury can be defined by how a product makes a person feel. They’ve splurged a bit to buy something they’ve always wanted, and they feel very good about the purchase. They know the item is made of the finest quality. But if something goes wrong, if there’s an unfortunate defect, they also know the brand will stand by its product and make things right.
attract high end customers
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Understanding the Luxury Buyer

Knowing these four personalities of the luxury customer is essential in developing a luxury brand, as selling to each one requires a different strategy.
luxury brand ready for PR
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How Do You Know Your Luxury Brand is Ready for PR?

PR is about storytelling and no PR professional worth their retainer would engage you without first understanding your story. Ultimately, PRs are salespeople: we’re selling your story to our customers -- the publications.