The Lilian Raji Agency was inspired by the founder’s personal experiences working as one of the leading sales associates at the world’s largest luxury watch retailer, Tourneau. In the frontlines of where real time decisions were made by customers of luxury products, Lilian Raji learned what key strategic marketing efforts brought passionate customers through the retailer’s door. In establishing The Lilian Raji Agency, Lilian took this accumulated knowledge to help define precisely how we can help our clients engender loyalty from the luxury buyer. Our services are carefully structured to provide what personal experience has confirmed bring the best ROI.
The Lilian Raji Agency is a strategic marketing and public relations agency that helps luxury lifestyle companies build strong relationships with luxury buyers. We extend to you strategic counsel, marketing and public relations services based on personal and direct experiences selling premium goods to your target customers. In discovering:
- The tremendous value customers’ placed on knowing a brand’s legacy --> We provide Brand Management services to educate your customers on your story. This includes development of written and visual materials, website design, and social media outreach.
- How their review of editorial or chat room commentary formed impressions about a brand --> We secure frequent and positive editorial coverage through our Media Relations services, targeting print, broadcast and online editors as well as the all important bloggers.
- How often knowledge that a favored celebrity owned a similar watch to the one being considered played a role in the final decision to buy --> Our Influencer Outreach services connect your company to those whose opinions matter, and who are willing to advocate your brand on their far-reaching podium. Celebrities, stylists, trendsetters and opinion leaders fall into this category, with our recently developed Influencer Consortium creating more touch points between our clients and the luxury buyer.
- How invitations for exclusive events solidified a customer’s brand affection --> We engineer highly creative experiences through our Experiential Events services that start conversations about your brand between your customers and their network. We are able to provide support from beginning (event conceptualization and design) to the end (RSVP management) and can jump in wherever you need us most in between.
- How frequently customers discovered a brand through its association with a company the customer highly regarded --> We craft Strategic Alliances between you and other companies who don’t quite do what you do, but working together will help you both make more money. Whether it’s for a one time strategy or an enduring partnership, we have a vast network of contacts and are skilled at creating win-win relationships.
Our unique operations allow for competitive pricing without sacrifice of innovation. Because of our origins in prestige retail sales, we know the luxury consumer better than most other agencies, and maintain our knowledge of what is currently motivating consumer buying by speaking often with our friends in luxury sales - the people who work directly with your customers and provide their expertise as part of our Influencer Consortium.
As our website undergoes construction, we invite you to learn more about us by reviewing our Dossier and Book of Results. Or even better, contact us to begin dialogue.
