• Strategic renewal and brand refresh

STRATEGIC RENEWAL & BRAND REFRESH FOR LEGACY COMPANIES

For The Established Operator

You’re founder or CEO of a long-standing, profitable company running smoothly but feels stagnant. The company’s reputation is solid, but the world around has evolved. Consumer expectations, marketing channels, and cultural conversations have all shifted.

You sense what once made you distinctive has blurred. Your marketing team is efficient but uninspired; campaigns feel repetitive. You miss the creative thrill of earlier years and want to feel excited about the company again. You don’t need more execution, you need perspective.

You have the means and infrastructure to implement great ideas. What you lack, however, is a strategic compass reconnecting the business to its purpose and audience. Your messaging needs modernization, a strategic renewal and a brand refresh.

Sound Familiar?

“We’ve done well, but I feel like we’re invisible lately.” “I don’t want to overhaul everything — just make it make sense again.” “We’ve lost the excitement we used to have.” “It’s time to refresh how we communicate, not who we are.” “Our story just needs to feel relevant again, not rewritten.”

READY TO TALK?

RELEVANCE

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You want to make sure your brand still matters in today’s market. 

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REINVENTION

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You want strategic renewal without destabilizing the business.

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RECONNECTION

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You want employees, customers and partners to feel inspired again. 

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LEGACY

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You feel a quiet urgency for a brand refresh before you exit or transition leadership.

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The Blueprint For Our Work Together

Rediscover your accumulated power.

The Strategic Renewal & Brand Refresh Blueprint transforms stagnant success into inspired momentum through a proven five-phase approach to brand and leadership revitalization. We begin with deep organizational diagnosis, then modernize your messaging and narrative, enhance your executive presence, align your marketing team, and provide ongoing strategic guidance. You’ll finish with the clarity and energy to lead confidently into your next chapter.

WHEN WE’RE DONE

  • You’ll revitalize your company’s public image and internal morale.
  • You’ll leave a lasting mark by reintroducing innovation to a legacy brand.
  • You’ll reignite growth without destabilizing what you’ve built.
  • You’ll enjoy a voice of authority and mentorship for the next generation.
  • You’ll be remembered as the leader who kept the company relevant.
  • Your company will get press coverage again for the strategic renewal you led.

YOUR NEW FAMILIARITY

“We didn’t have to change who we are. We just rediscovered our voice. Our clients noticed. Our team noticed. Our progress feels alive again.”

READY TO TALK?

Is This Right For You?

Our Strategic Renewal & Brand Refresh Blueprint is a fit if:

  • Your company is established and profitable with $5M+ revenue
  • You have a marketing team in place who can execute under my guidance
  • You sense the brand has lost its edge but don’t want to blow everything up
  • You’re willing to have honest conversations about what’s working and what’s not
  • You want to reinvigorate the company before a transition, exit, or leadership change

Our Strategic Renewal & Brand Refresh Blueprint is NOT a fit if:

  • You’re looking for a total rebrand or reinvention — this is renewal, not revolution, but I’m happy to refer you to a trusted partner
  • You need complete execution, not strategic guidance of your existing team
  • You’re facing a crisis requiring immediate PR firefighting; I’m happy to consult with you, however, if this is your priority
  • You’re not prepared to make necessary changes based on outside perspective
  • You’re looking for the cheapest option; there are cheaper options available, but few earn their fee with the same tenacity I do
Strategic renewal and brand refresh with Lilian Raji

NEXT STEPS:

Schedule Your Free Diagnostic Session

We’ll spend 45 minutes together discussing your company’s current state, where you feel stuck, and what strategic renewal could look like.

You’ll walk away with at least one strategic insightfor your brand refresh, whether we work together or not.

If it’s a fit, we’ll begin with the diagnostic phase. If it’s not, I’ll be honest about what you need instead.

READY TO TALK?

One session with Lilian delivered more than my last 6 months of researching marketing strategy. She has a skill of listening and understanding who you are and where you want to go. The most amazing thing was she shows you what you already know but didn’t realize you did while also disavowing you of any misconceptions you may have. This woman is pure magic.

When you hire Lilian Raji, you give your everything she needs then get out of your way! Her energy and passion for the work she does is incredible. She just doesn’t come to you with ideas, she already knows exactly how she will get it done. Ideas are cheap; precise execution is priceless. That skill for execution is how Lilian was able to take Govberg Jewelers, and then WatchBox, to a level of visibility that made my job easier in attracting the right partners and investors.

Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better way to do things. 

When we decided to make an entrance into the US market, Lilian Raji was recommended to us first by the French Trade Commission.  Lilian was invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with her. 

We hired Lilian Raji when raffle ticket sales for our sponsorship of UNICEF’s Designs of Hope was falling short of projection. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000.  Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, Lilian pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. She then coordinated a reciprocal event the same week in Los Angeles, culminating in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, working as if ST Dupont was was her own company.

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