MARKETS MOVE TOWARDS WHOEVER COMMUNICATES BEST.
Your story will be told.
But how?
And by whom?
The market rewards either volume or precision.
Most companies choose volume: more content, more ads, more noise. It’s cheaper, faster — and rarely works for brands with influence.
Precision takes longer. It requires trusting clarity is more powerful than frequency.
The companies enduring are saying the right thing, to the right people, at the right time. No shouting necessary.
Message + Specificity + Visibility = Conversion
You’ve built something extraordinary.
Let’s make the world see it the way you do.
I help founders translate the brilliance of what they do into messages that move people — customers, investors, the press.
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I’m industry agnostic, working with luxury brands, government agencies and even compliance technology firms to translate the genius of visionary founders into something people instantly understand and trust.
When our work together is complete, you’ll lead conversations, not just listen.
How can I help you?
THE SCALING FOUNDER
The best founders often make the worst storytellers.
Not because you lack vision.
You have too much of it.
I help you say less, better.
THE ESTABLISHED OPERATOR
Mature companies have advantages startups can only dream of. Yet startups are the ones getting attention.
I help you leverage what startups don’t have:
your depth, track record and staying power.
THE UNDERVALUED VISIONARY
You’ve built something remarkable. Your clients know it. Your team knows it. But the market still talks about your competitors.
I help you get recognition matching your ambition.
When you hire Lilian Raji, you give your everything she needs then get out of your way! Her energy and passion for the work she does is incredible. She just doesn’t come to you with ideas, she already knows exactly how she will get it done. Ideas are cheap; precise execution is priceless. That skill for execution is how Lilian was able to take Govberg Jewelers, and then WatchBox, to a level of visibility that made my job easier in attracting the right partners and investors.
Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S. She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better way to do things.
When we decided to make an entrance into the US market, Lilian Raji was recommended to us first by the French Trade Commission. Lilian was invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known. We’ve been featured in publications from Robb Report to The New York Times, and have valued our relationship with her.
We hired Lilian Raji when raffle ticket sales for our sponsorship of UNICEF’s Designs of Hope was falling short of projection. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.
The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, Lilian pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. She then coordinated a reciprocal event the same week in Los Angeles, culminating in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, working as if ST Dupont was was her own company.
FROM MY FORBES COLUMN
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Writing for Forbes.com gives me access to how the world’s most innovative companies and visionary leaders think and build.
Clients benefit from insights I’m gathering in real time from companies setting standards. You get the strategic advantage of proven, high-level intelligence adapted for your reality.
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