• NARRATIVE ALIGNMENT

    For The Chief Marketing Officer

You’re a CMO leading a marketing team that executes well but feels stuck. Campaigns look sharp, metrics are decent, but something’s off: the CEO wants “visionary,” sales wants “salesy,” product wants “technical,” and no one agrees on the core story. Your biggest frustration isn’t tactics—it’s getting leadership aligned on one message that converts.

You’ve got the budget and team, but endless internal debates kill momentum. Everyone has an opinion on “brand voice,” but no one owns the narrative. You need an external voice who cuts through the noise, gets the CEO on board, and hands your team a playbook they can run with.

Sound Familiar?

“We’ve got great execution, but no one can agree on what we’re actually saying.” “Pipeline’s stuck because everyone has their own ‘brand voice.’” “Sales blames us for bad leads, but it’s the story they can’t repeat.” “CEO rewrites every deck—version 17 and still no one agrees.” “CFO asks for ROI proof, but our metrics don’t tell the story.”

READY TO TALK?

ALIGNMENT

You want one story everyone—from board to sales—repeats without debate.

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MOMENTUM

You want marketing to drive pipeline, not just awareness.

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EXECUTIVE BUY-IN

You want to be taken seriously in your category.

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SIMPLICITY

You want a clear narrative your team executes flawlessly.

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The Blueprint For Our Work Together

A strategic sparring partner bridging CEO vision to team reality.

The Narrative Alignment Playbook turns internal chaos into external clarity. This targeted engagement aligns leadership on one story, equips your team with executable assets, and proves ROI through faster alignment and better conversion. We diagnose misalignments, craft the unified narrative, activate across channels, and hand off systems your team sustains.

WHEN WE’RE DONE

  • Leadership agrees on one story—no more version control wars.
  • Your team executes with confidence as campaigns perform because the confusion is gone.
  • CEO champions the narrative in boardrooms and keynotes.
  • Sales stops improvising and starts winning because the narrative is consistent.
  • CEO sees you as a strategic partner, not just execution manager

YOUR NEW FAMILIARITY

“We finally have one story. Marketing, sales, and the C-suite all use it. Deals close faster because everyone’s aligned.”​

READY TO TALK?

Is This Right For You?

Our Narrative Alignment Playbook  is a fit if:

  • You lead marketing at a $10M+ company with a team capable of executing once direction is clear.

  • Internal narrative misalignment is slowing sales momentum, decision-making, or growth.

  • The CEO values marketing leadership but lacks a locked, shared narrative across the organization.

  • You can commit 4–6 weeks to a focused alignment phase that establishes long-term clarity.

Our Narrative Alignment Playbook is NOT a fit if:

  • You’re looking for full campaign execution rather than senior-level strategic guidance.

  • Executive leadership is unwilling to participate in required alignment sessions.

  • Your company is pre-$5M in revenue (founder-level clarity is the priority at that stage).

  • You’re facing an active crisis requiring immediate PR or reputation management.

Narrative Alignment for CMOs

NEXT STEPS:

Schedule a 45-minute Narrative Health Check via Zoom.

Before we meet,  I’ll review your publicly available information to identify where your story fractures between leadership, marketing, and revenue conversations.

During our session, I’ll walk you through:

  • Three narrative misalignments currently slowing execution or conversion

  • One clear story fix you can apply immediately

  • Where alignment is breaking down—and what to lock first

You’ll leave with practical clarity you can use right away, whether we work together or not.

If it’s a fit, we’ll discuss how to move forward.
If it’s not, I’ll tell you directly and point you toward a better next step.

READY TO TALK?

One session with Lilian delivered more than my last 6 months of researching marketing strategy. She has a skill of listening and understanding who you are and where you want to go. The most amazing thing was she shows you what you already know but didn’t realize you did while also disavowing you of any misconceptions you may have. This woman is pure magic.

When you hire Lilian Raji, you give your everything she needs then get out of your way! Her energy and passion for the work she does is incredible. She just doesn’t come to you with ideas, she already knows exactly how she will get it done. Ideas are cheap; precise execution is priceless. That skill for execution is how Lilian was able to take Govberg Jewelers, and then WatchBox, to a level of visibility that made my job easier in attracting the right partners and investors.

Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better way to do things. 

When we decided to make an entrance into the US market, Lilian Raji was recommended to us first by the French Trade Commission.  Lilian was invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with her. 

We hired Lilian Raji when raffle ticket sales for our sponsorship of UNICEF’s Designs of Hope was falling short of projection. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000.  Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, Lilian pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. She then coordinated a reciprocal event the same week in Los Angeles, culminating in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, working as if ST Dupont was was her own company.

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