• BRAND MESSAGING CLARITY

    For The Scaling Founder

You’re a founder of a growing consumer-facing brand (tech-enabled, design-driven, purpose-based.) Your company has passed the proof-of-concept phase, generates at least $2M annually, and is now trying to turn traction into recognition.

You’ve built a loyal audience, but momentum has slowed. You know something about your messaging isn’t landing. You’ve confused comprehensiveness with clarity. You may think if you just explain everything about what makes your company special, people will get it. They won’t. They’re overwhelmed.

Your biggest problem isn’t you don’t know what to say; you know too much and can’t decide what matters.

You’re deeply invested in your mission. It’s personal, even spiritual. This makes it hard for you to achieve brand messaging clarity. 

Sound Familiar?

“I need clarity — I feel like we’re doing a hundred things but not telling one story.” “I know our product is great, but people don’t get it yet.” “I need a plan my team can actually execute.” “I want to stop feeling like I’m reinventing the wheel every month.” “I’ve been guessing my way through marketing. I can’t afford that anymore.”

READY TO TALK?

CLARITY

You want to articulate what makes your brand unique.

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GROWTH

You want marketing to attract investors, partners, and customers.

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CREDIBILITY

You want to be taken seriously in your category.

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GUIDANCE

You want someone to help you think, not just execute.

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The Blueprint For Our Work Together

Great companies scale when their story does.

The Brand Messaging Clarity Blueprint is a complete brand transformation replacing guesswork with strategy across five systematic phases. From foundational positioning work to press strategy to sustainable marketing systems, every element is designed to help you communicate with the same excellence you bring to your product. The outcome is a cohesive brand story driving growth and positioning you as a category leader.

WHEN WE’RE DONE

  • Everything you’ve built —  the story, the customers, the growth — suddenly clicks.
  • You’ll no longer second-guess every marketing move.
  • You’ll speak confidently to investors and stakeholders.
  • Investors and peers will see you as a visionary leader with a brand as smart as your product.
  • You’ll be recognized as a serious player and invited to share lessons on scaling with integrity.
  • You’ll see your company featured as “one to watch” in publications like Fast Company or Wired.

YOUR NEW FAMILIARITY

“We used to scramble to explain what we do. Now everyone gets it — customers, press, investors. We’re scaling with confidence because the message finally matches the mission.”

READY TO TALK?

Is This Right For You?

Our Brand Messaging Clarity Blueprint is a fit if:

  • Your annual revenue is at least $2M or you’re venture-backed with comparable traction
  • You have at least one person on your team who can execute under my guidance
  • You’re willing to make time for strategic work—this only works if you engage
  • You’re ready to simplify your message, even if it means letting go of details you love
  • You’re committed to partnership timeline for real transformation to happen

Our Brand Messaging Clarity Blueprint is NOT a fit if:

  • You want someone to just “do marketing” for you
  • You need immediate sales results in the next 60 days; clarity-driven growth takes time
  • You’re not willing to trust an outside perspective or make changes necessary for you to go further than you are now
  • You’re looking for the cheapest option; there are cheaper options available, but few earn their fee with the same tenacity I do
Fractional CMO Lilian Raji for brand messaging clarity

NEXT STEPS:

Schedule Your Free Strategy Session

We’ll spend 45 minutes together on Zoom where I’ll ask you questions about your business, your message, and your goals. You’ll walk away with at least one breakthrough insight towards gaining brand messaging clarity, whether we work together or not.

If it’s a match, we’ll talk about starting. And if not, I’ll tell you honestly and point you toward what might work better

READY TO TALK?

One session with Lilian delivered more than my last 6 months of researching marketing strategy. She has a skill of listening and understanding who you are and where you want to go. The most amazing thing was she shows you what you already know but didn’t realize you did while also disavowing you of any misconceptions you may have. This woman is pure magic.

When you hire Lilian Raji, you give your everything she needs then get out of your way! Her energy and passion for the work she does is incredible. She just doesn’t come to you with ideas, she already knows exactly how she will get it done. Ideas are cheap; precise execution is priceless. That skill for execution is how Lilian was able to take Govberg Jewelers, and then WatchBox, to a level of visibility that made my job easier in attracting the right partners and investors.

Lilian’s expertise and extensive knowledge of PR and marketing was invaluable in helping us determine how to proceed when Tournaire first entered the U.S.  She openly shares her vast network of relationships to help us advance our business, connecting us with the right people at the right time. She’s very passionate, results-driven, and unafraid to tell you if she feels there’s a better way to do things. 

When we decided to make an entrance into the US market, Lilian Raji was recommended to us first by the French Trade Commission.  Lilian was invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known.  We’ve been featured in publications  from Robb Report to  The New York Times, and have  valued our relationship with her. 

We hired Lilian Raji when raffle ticket sales for our sponsorship of UNICEF’s Designs of Hope was falling short of projection. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000.  Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy.  Within a very short timeline, Lilian pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. She then coordinated a reciprocal event the same week in Los Angeles, culminating in our presence at the Emmy Awards.  Lilian proved to be entirely vested in our success, working as if ST Dupont was was her own company.

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