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	<title>new york times &#8211; Lilian M Raji  |  When You Know It&#039;s Time For More</title>
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		<title>When is Luxury Worth It?</title>
		<link>https://www.lmrpr.com/when-is-luxury-worth-it/</link>
		
		<dc:creator><![CDATA[msraji]]></dc:creator>
		<pubDate>Sun, 31 Mar 2019 04:05:14 +0000</pubDate>
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		<category><![CDATA[masa restaurant]]></category>
		<category><![CDATA[new york times]]></category>
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		<category><![CDATA[s.t. dupont]]></category>
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					<description><![CDATA[That luxury will forever be defined by exclusivity is a given, yet luxury brands must also embrace a new E-word: experience.]]></description>
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<div  class='av-special-heading av-sr09om-d0f22564fc943a87e9634ca27baff3ca av-special-heading-h3 blockquote classic-quote  avia-builder-el-1  el_after_av_slideshow_full  el_before_av_layout_row  avia-builder-el-no-sibling  av-inherit-size'><h3 class='av-special-heading-tag '  itemprop="headline"  >Luxury will forever be defined by exclusivity, yet luxury brands must also embrace a new E-word: experience. </h3><div class="special-heading-border"><div class="special-heading-inner-border"></div></div></div>
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<section  class='av_textblock_section av-jtw780v5-90b4861efbe01c6278ce02c651d1e93f '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p style="text-align: justify;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">I </span><span style="font-family: georgia, palatino, serif; font-size: 12pt;">read a<a href="https://www.nytimes.com/2011/06/15/dining/reviews/masa-nyc-restaurant-review.html?pagewanted=all" target="_blank" rel="noopener"> New York Times restaurant review for Masa</a>, arguably one of the best Japanese restaurants in New York City. The article caught my eye as Masa made our short list <a href="https://www.lmrpr.com/portfolio-item/s-t-dupont-u-s-re-introduction/" target="_blank" rel="noopener">when my company was tasked with putting together a press dinner for S.T. Dupont.</a> </span></p>
<p style="text-align: justify;"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">As the CEO of the 112 year old French company was flying in from Paris to attend this affair, we were determined to have the dinner at one of New York’s finest. But Masa’s $40,000 demand for a dinner that would serve just 15 people put it out of the running as other 2 and 3 Michelin-rated restaurants Per Se, Jean George, Le Bernadin and Gordon Ramsey at The London Hotel came closer to our budget. Anyway, this was my first experience with Masa, and I haven’t since forgotten it. So when I ran across this review where Masa lost one of its four prized stars, I paid close attention.</span></p>
<p style="text-align: justify;"><a href="https://thepradvisor.com/luxury-brand-loyalty-and-the-customer/" target="_blank" rel="noopener"><span style="font-family: georgia, palatino, serif; font-size: 12pt;">Continue reading on The PR Advisor&#8230;</span></a></p>
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<div  class='hr av-6enneu-1d547efe9afa7a2d33208a01b5d998c7 hr-default  avia-builder-el-7  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner '><span class="hr-inner-style"></span></span></div><br />
<section  class='av_textblock_section av-jtw82yog-759e7505b24b8ea145f2fe1fa2762c32 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p style="text-align: right;"><a href="https://www.luxurysociety.com/en/articles/2011/10/only-when-passion-is-created-is-luxury-worth-the-price-tag/" target="_blank" rel="noopener"><em>Originally published in Luxury Society, September 2011.</em></a></p>
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