instagram influencers – Lilian M Raji | When You Know It's Time For More https://www.lmrpr.com Global Fractional Chief Communications Officer | Luxury PR & Marketing Advisor | Forbes Contributor Sat, 09 Dec 2023 21:54:01 +0000 en-US hourly 1 https://www.lmrpr.com/wp-content/uploads/2019/02/cropped-butterfly_emblem-1-32x32.png instagram influencers – Lilian M Raji | When You Know It's Time For More https://www.lmrpr.com 32 32 How to Find the Right Influencers for Your Brand https://www.lmrpr.com/how-to-find-the-right-influencers-for-your-brand/ Tue, 21 May 2019 09:57:10 +0000 https://www.lmrpr.com/?p=15757

  • Finding Influencers in Your City

    find the right social media influencers for your brand

national jeweler pr advisor

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If you take nothing else from this article, please remember you ALWAYS have other options. What one influencer won’t do, another will. And there are currently too many influencers to go around. It’s your company, your brand, your investment. Only work with those who immediately understand this will be a partnership, where both sides are gaining something from working together.



Dear Lilian,

How can I find a valuable micro-influencer and woo them in my small community?

Signed,

Where Do I Begin?

Hello My Lovely Readers,

I know you’re preparing for Vegas, but I couldn’t possibly not finish our previous conversation!

When we last left off, you were making a list of who’s hot and who’s not from your Instagram followers; your competitors’ followers; your best customers; and all the social butterflies preening in your local magazines.  If you’ve started contacting them, you’ve probably discovered there are some influencers you’d rather not deal with.

Case in point: I once executed an influencer event where we brought eight social media stars to my client’s headquarters for a fun-filled weekend. We flew them in from all over the U.S., put each in their own luxury hotel room, and paid for every meal, Lyft, taxi ride and airline baggage fee.

Generous, yes?

Continue reading on The PR Advisor…




Originally published in National Jeweler, May 2019

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