Loading
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
  • Flickr
  • Mail
TEL: 646 789 4427
The Lilian Raji Agency
  • HOME
  • HERITAGE
    • THE BUTTERFLY
    • LEADERSHIP
    • OUR VALUES
    • OUR DIFFERENCE
    • OUR EXPERIENCE
  • PROBLEM SOLVING
    • YOU NEED US A LITTLE
    • YOU NEED US A LOT
    • YOU ONLY NEED OUR KNOWLEDGE
    • YOU’RE ENTERING THE U.S. MARKET
    • YOU’RE AN EMERGING OR GROWING COMPANY
    • THE EXCELSIOR PROGRAM
    • EXCELSIOR ABRIDGED
    • EXCELSIOR ON-DEMAND
  • EXPERTISE
    • OUR PROCESS
    • BRAND STRATEGY & STORYTELLING
    • MEDIA RELATIONS
    • SOCIAL MEDIA MARKETING WITH CONTENT MARKETING STRATEGY
    • EVENT MARKETING
    • INFLUENCER MARKETING
    • PRODUCT PLACEMENT
    • STRATEGIC PARTNERSHIPS
    • THE EXCELSIOR PROGRAM
    • EXCELSIOR ABRIDGED
    • EXCELSIOR ON-DEMAND
  • CASE STUDIES
    • OUR EXPERIENCE
    • WATCHBOX: LAUNCHING THE GLOBAL LUXURY WATCH PLATFORM
    • S. T. DUPONT: COMING INTO AMERICA
    • AARON FABER GALLERY: A DECADE OF PARTNERSHIP
    • QUEBEC GOVERNMENT DELEGATION: THE JEWELRY ARTISTS OF QUEBEC
    • CLAUDIO PINO: CREATING A GLOBAL SENSATION
    • OYOBOX: GETTING OPRAH’S ATTENTION
  • LEARN
    • OUR LUXURY FOCUS
      • WHAT MAKES A LUXURY BRAND?
      • UNDERSTANDING THE LUXURY BUYER
      • WHEN IS LUXURY WORTH IT?
      • ON THE CULTURAL FIGHT OF HERMES
    • THE PR ADVISOR
      • THE CUSTOMER JOURNEY
        • IN 2020, FOCUS ON THE CUSTOMER JOURNEY
        • GETTING BACK UP AGAIN
        • WHY SHOULD A CUSTOMER BUY?
      • DRAWING LUXURY CONSUMERS
        • RETAILERS DON’T MATTER
        • PUT CUSTOMERS AT CENTER OF YOUR ANNIVERSARY
        • CUSTOMER SERVICE TRUMPS ADVERTISING
      • KNOWING WHEN YOU’RE READY FOR PR
        • PREPARING FOR PUBLICITY
        • CONNECTING WITH MAGAZINE EDITORS
        • THE PRESS DESKSIDE
        • GETTING PRESS READY FOR TRADE SHOWS
        • MANAGING BLOGGERS
      • GETTING A LICENSING AGREEMENT
        • LEGALLY PROTECTING YOUR LUXURY BRAND
      • FINDING THE RIGHT INFLUENCERS PART I
        • FINDING THE RIGHT INFLUENCERS PART II
      • TURN STAFF INTO INFLUENCERS PART I
        • CREATING AN INFLUENCER PART II
        • CREATING AN INFLUENCER PART III
      • FINDING A GREAT PHOTOGRAPHER
      • CREATING A LUXURY WEBSITE
      • THE BEST SOCIAL MEDIA PLATFORM FOR SELLING
    • THE L REPORT
      • IF I BUILD IT, THEY WILL COME IS NOT A STRATEGY
      • MONEY HAS MADE YOU LAZY
      • INVITATIONS TO BE BETTER
      • THE PROBLEM WITH VICTORIA’S SECRETS
    • THE POWER OF SOCIAL MEDIA INFLUENCERS
    • PREVENT INFLUENCER FRAUD: THE BOOK
    • THE JEWELRY BUSINESS
    • PROFILE: ALEXIS BITTAR
      • PROFILE: FIRENZE NUMBER NINE LUXURY URBAN WELLNESS HOTEL
  • CONTACT
    • SCHEDULE A CALL
    • SUBSCRIBE
  • Search
  • Menu Menu
  • YOU’RE IN!

    Take charge of your influencer marketing strategy!

    influencer marketing
Schedule a Complimentary Strategy Session

Have more questions about Influencer Marketing? Like to bounce some ideas around with us? Click here to get on our calendar right now for a 30-minute strategy session.

Influencer Marketing Toolkit

 

Recommended Reads

Dear Lilian: The PR Adviser

Columnist and public relations professional Lilian Raji advises a Canadian jeweler on the best places to spend his limited social media marketing budget. (Hint: It’s not Facebook.)

Harper’s Bazaar

The 6 Highest Paid Fashion Bloggers on the Internet

WHO WHAT WEAR

35 Top Fashion Influencers for When You’re in Need of Fresh Inspo

W Magazine

The 13 Breakout Street Style Stars of 2018 to Follow in 2019 

Observer

13 Social Media Mistakes Your Business Is Making That Could Result in Legal Trouble

Federal Trade Commission

The FTC’s Endorsement Guides: What People Are Asking

Our Favorite Free Tools

Social Blade

Check how quickly they’ve added followers and how often they’re deleting their own follows.

Similar Web

Check website stats for their blogs to confirm their traffic claims.

Influence.co

Good place to start your influencer search.

Influencer Marketing Hub

This site has a couple of tools we like that are useful for planning purposes.  

Instagram Fake Follower Bot Checker

This does the same as IG Audit. We like to compare the results between the two.

Instagram Money Calculator

This gives an idea of how much an influencer has charged in the past. Bear in mind, it doesn’t factor the fake followers on an account, so be prepared to negotiate your best rate. 

Our favorite tool to verify Instagram accounts. See what percentage of an influencers’ followers are real and how many are fake.

  • SIGN UP FOR OUR NEWSLETTER – THE L REPORT: STRATEGIC INSIGHT
  • How We Solve Problems
  • The Excelsior Program
  • Our Experience
  • Case Studies
  • Our Luxury Focus
  • Learn

The Lilian Raji Agency | PR, Marketing & Communication for Luxury Lifestyle Brands

For almost two decades, The Lilian Raji Agency has served as trusted business consultant, brand strategist and public relations manager for both small and global luxury brands worldwide. We provide brand strategy, public relations, marketing strategies, social media marketing, event marketing, and digital marketing for luxury and lifestyle brands. Our clients are in fine jewelry, luxury watches, high-end fashion, luxury hotels and other consumer goods and services.

Contact Us: (646) 789-4427 ext 701 | Email Us

© Copyright 2022 - The Lilian Raji Agency
  • Twitter
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Youtube
  • Flickr
  • Mail
Scroll to top

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.

OKLearn more

Cookie and Privacy Settings



How we use cookies

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

Google Analytics Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

If you do not want that we track your visit to our site you can disable tracking in your browser here:

Other external services

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

Other cookies

The following cookies are also needed - You can choose if you want to allow them:

Privacy Policy

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

Privacy Policy
Accept settingsHide notification only
Open Message Bar