Forbes – Lilian M Raji | When You Know It's Time For More

2026 Is The Year Storytelling Becomes A CMO’s Most Profitable Skill

Lilian Raji, Contributor — Wed, 07 Jan 2026 00:39:07 +0000

According to a recent Wall Street Journal report, companies are now hiring storytellers with the same decisiveness reserved for hiring media buyers and PR chiefs.

Your 2026 Marketing Strategy Edge: Email, Education, And Authenticity

Lilian Raji, Contributor — Thu, 01 Jan 2026 00:49:22 +0000

Before planning 2026 marketing strategy, marketers should treat the 2025 holiday season as a stress test of their entire ecosystem.

How These 3 Brands Are Winning Holiday Entertaining For Huge Profits

Lilian Raji, Contributor — Thu, 25 Dec 2025 04:35:15 +0000

For many hosts, the pursuit of luxury is confidence to welcome guests on a random Tuesday or December day while making holiday entertaining an effortless affair.

The CMO’s Playbook For Leveraging Miami Art Week’s Marketing Potential

Lilian Raji, Contributor — Fri, 28 Nov 2025 23:36:50 +0000

Miami Art Week is where art, influence and the pursuit of luxury converge without apology. What you see across my art week coverage is a city performing at full voltage.

Miami Art Week: A Definitive Guide To The 8 Most Consequential Fairs

Lilian Raji, Contributor — Mon, 24 Nov 2025 21:57:24 +0000

Miami Art Week is a maze if you follow the crowd, but a gold mine if you follow a strategy. Prioritize fairs aligned with your taste. The city will take care of the rest.

How PlayStudios Uses Las Vegas Principles To Outplay Its Competition

Lilian Raji, Contributor — Fri, 21 Nov 2025 22:52:14 +0000

While Las Vegas faces declining tourism, PLAYSTUDIOS' free-to-play social casino games rewards through real-world experiences, cementing customer engagement and loyalty.

Air Travel Is Even More Unreliable: Here’s How The C-Suite Stays Ahead

Lilian Raji, Contributor — Tue, 18 Nov 2025 21:59:17 +0000

Air travel restrictions and the government shutdown may be over, but for smart executives who must show up sharp and on time, hoping the system behaves isn't a strategy.

How Private Equity Investors Read Founders Before The Market Does

Lilian Raji, Contributor — Fri, 31 Oct 2025 00:19:18 +0000

For CMOs, understanding these patterns unlocks how private equity investors think about the organization you’ve helped built and what they measure beyond the spreadsheet.

Cracking The Startup Funding Code: 4 Archetypes Every CMO Should Know

Lilian Raji, Contributor — Thu, 30 Oct 2025 00:36:09 +0000

Startup funding isn’t only about capital. The same psychological triggers that make consumers crave luxury brands also make investors reach for their checkbooks.

Why Chase Sapphire Reserve Members Keep Paying For The Privilege

Lilian Raji, Contributor — Tue, 29 Jul 2025 03:58:37 +0000

Chase Sapphire isn’t really just a card anymore. It’s a gateway. A lifestyle status signal. $795 is merely the price of admission to always be on the inside.