Lilian M Raji | When You Know It's Time For More

2026 Is The Year Storytelling Becomes A CMO’s Most Profitable Skill

Lilian Raji, Contributor — Wed, 07 Jan 2026 00:39:07 +0000

According to a recent Wall Street Journal report, companies are now hiring storytellers with the same decisiveness reserved for hiring media buyers and PR chiefs.

Your 2026 Marketing Strategy Edge: Email, Education, And Authenticity

Lilian Raji, Contributor — Thu, 01 Jan 2026 00:49:22 +0000

Before planning 2026 marketing strategy, marketers should treat the 2025 holiday season as a stress test of their entire ecosystem.

How These 3 Brands Are Winning Holiday Entertaining For Huge Profits

Lilian Raji, Contributor — Thu, 25 Dec 2025 04:35:15 +0000

For many hosts, the pursuit of luxury is confidence to welcome guests on a random Tuesday or December day while making holiday entertaining an effortless affair.

Holiday 2025 Changed The Rules Of Brand Activation Campaigns

Lilian Raji, Contributor — Wed, 24 Dec 2025 06:07:25 +0000

Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation engine for brand activation campaigns.

Customer Retention Lessons From The Smartest Brands Of Holiday 2025

Lilian Raji, Contributor — Wed, 24 Dec 2025 02:20:13 +0000

Instead of treating the holidays as a one-time land grab, these founders turned December’s surge of attention into a year-round customer retention strategy.

Why The Best Annual Holiday Marketing Strategy Starts With Saying No

Lilian Raji, Contributor — Tue, 23 Dec 2025 06:02:10 +0000

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the pressure of Q4 without breaking your brand values.

Forget Discounts: Holiday Marketing Tips From Winning Emerging Brands

Lilian Raji, Contributor — Tue, 23 Dec 2025 02:44:19 +0000

Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble for the biggest discounts.

2025 Holiday Marketing Campaigns: Five Myths 41 Brands Proved Wrong

Lilian Raji, Contributor — Mon, 22 Dec 2025 22:28:22 +0000

The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while showing customers they’re understood.

The CMO’s Playbook For Leveraging Miami Art Week’s Marketing Potential

Lilian Raji, Contributor — Fri, 28 Nov 2025 23:36:50 +0000

Miami Art Week is where art, influence and the pursuit of luxury converge without apology. What you see across my art week coverage is a city performing at full voltage.

Where To Eat & Drink Art Basel Week If You Like Your Meals Dramatic

Lilian Raji, Contributor — Fri, 28 Nov 2025 02:31:12 +0000

Art Basel Miami Week’s dining scene will be just as interesting as the Es Devlin programming Faena has prepared for Chase Sapphire Card holders. Book reservations early.