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	<title>Business &#8211; Lilian M Raji  |  When You Know It&#039;s Time For More</title>
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	<description>Global Fractional Chief Communications Officer  &#124;  Luxury PR &#38; Marketing Advisor  &#124;  Forbes Contributor</description>
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		<title>Holiday 2025 Changed The Rules Of  Brand Activation Campaigns</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/12/24/holiday-2025-changed-the-rules-of--brand-activation-campaigns/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 06:07:25 +0000</pubDate>
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					<description><![CDATA[Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation engine for brand activation campaigns. ]]></description>
										<content:encoded><![CDATA[Holiday rewards clean execution, but market leadership belongs to brands willing to treat the busiest season as an innovation engine for brand activation campaigns. ]]></content:encoded>
					
		
		
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		<title>Customer Retention Lessons From The Smartest Brands Of Holiday 2025</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/12/23/customer-retention-lessons-from-the-smartest-brands-of-holiday-2025/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Wed, 24 Dec 2025 02:20:13 +0000</pubDate>
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					<description><![CDATA[Instead of treating the holidays as a one-time land grab, these founders turned December’s surge of attention into a year-round customer retention strategy.]]></description>
										<content:encoded><![CDATA[Instead of treating the holidays as a one-time land grab, these founders turned December’s surge of attention into a year-round customer retention strategy.]]></content:encoded>
					
		
		
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		<title>Why The Best Annual Holiday Marketing Strategy Starts With Saying No</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/12/23/why-the-best-annual-holiday-marketing-strategy-starts-with-saying-no/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 06:02:10 +0000</pubDate>
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					<description><![CDATA[For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the pressure of Q4 without breaking your brand values.]]></description>
										<content:encoded><![CDATA[For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the pressure of Q4 without breaking your brand values.]]></content:encoded>
					
		
		
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		<title>Forget Discounts: Holiday Marketing Tips From Winning Emerging Brands</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/12/22/forget-discounts-holiday-marketing-tips-from-winning-emerging-brands/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 02:44:19 +0000</pubDate>
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					<description><![CDATA[Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble for the biggest discounts. ]]></description>
										<content:encoded><![CDATA[Brands most likely to win future holiday marketing seasons will treat them as a live lab instead of a once-a-year scramble for the biggest discounts. ]]></content:encoded>
					
		
		
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		<title>2025 Holiday Marketing Campaigns: Five Myths 41 Brands Proved Wrong</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/12/22/2025-holiday-marketing-campaigns-five-myths-41-brands-proved-wrong/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Mon, 22 Dec 2025 22:28:22 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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					<description><![CDATA[The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while showing customers they’re understood. ]]></description>
										<content:encoded><![CDATA[The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while showing customers they’re understood. ]]></content:encoded>
					
		
		
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		<title>Where To Eat &#038; Drink Art Basel Week If You Like Your Meals Dramatic</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/11/27/where-to-eat--drink-art-basel-week-if-you-like-your-meals-dramatic/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 02:31:12 +0000</pubDate>
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					<description><![CDATA[Art Basel Miami Week’s dining scene will be just as interesting as the Es Devlin programming Faena has prepared for Chase Sapphire Card holders. Book reservations early. ]]></description>
										<content:encoded><![CDATA[Art Basel Miami Week’s dining scene will be just as interesting as the Es Devlin programming Faena has prepared for Chase Sapphire Card holders. Book reservations early. ]]></content:encoded>
					
		
		
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		<title>An Insider’s Cheat Sheet For Miami Art Week’s Most Interesting Artists</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/11/27/an-insiders-cheat-sheet-for-miami-art-weeks-most-interesting-artists/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Fri, 28 Nov 2025 01:58:05 +0000</pubDate>
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					<description><![CDATA[These artists map a cross-section of environmental precarity, mythmaking,  spiritual inquiry and material reinvention making Miami Art Week a critical thinking platform.]]></description>
										<content:encoded><![CDATA[These artists map a cross-section of environmental precarity, mythmaking,  spiritual inquiry and material reinvention making Miami Art Week a critical thinking platform.]]></content:encoded>
					
		
		
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		<title>Insider’s Guide To Miami Art Week’s Hidden Gems &#038; Creative Collisions</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/11/25/insiders-guide-to-miami-art-weeks-hidden-gems--creative-collisions/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 21:57:23 +0000</pubDate>
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					<description><![CDATA[The smart money knows Miami Art Week’s true potential isn’t exclusively in booths and galleries, but in spaces where art, technology and community are in dialogue.]]></description>
										<content:encoded><![CDATA[The smart money knows Miami Art Week’s true potential isn’t exclusively in booths and galleries, but in spaces where art, technology and community are in dialogue.]]></content:encoded>
					
		
		
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		<title>The Unofficial Art Basel Miami, Where Miami Art Week Gets Interesting</title>
		<link>https://www.forbes.com/sites/lilianraji/2025/11/25/the-unofficial-art-basel-miami-where-miami-art-week-gets-interesting/</link>
		
		<dc:creator><![CDATA[Lilian Raji, Contributor]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 19:54:17 +0000</pubDate>
				<category><![CDATA[Business]]></category>
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					<description><![CDATA[Art Basel Miami brings the global spotlight, but the city’s parallel programming increasingly dictates a new creative paradigm beyond what makes headlines. ]]></description>
										<content:encoded><![CDATA[Art Basel Miami brings the global spotlight, but the city’s parallel programming increasingly dictates a new creative paradigm beyond what makes headlines. ]]></content:encoded>
					
		
		
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