Public relations is an invaluable tool, made even more so when combined with understanding of exactly what happens when a luxury buyer enters a store looking for a particular product.

Our experiences working on the frontlines of where luxury sales happen serve as a framework for our Core Solutions. The solutions we offer are what vast experience has taught us create the difference between a luxury buyer depending on a salesperson to make a recommendation and the luxury buyer who knows exactly what she wants.

It's often said that consumers make 70% of their brand purchase decisions in stores. You can always choose to rely on the salesperson to sell your products. But can you really rely on where his loyalty lies, given the incentives brands offer for pushing their products?

Through strategies created with our Core Solutions, we help luxury buyers develop a strong preference for your brand that can't be swayed with the POS efforts of your competitors'.

In addition to our Core Solutions, we also provide specialized services tailored to meet your unique needs. If you're a luxury brand seeking meaningful connections with luxury buyers, we are able to help you, whether you are:

A newly emerging brand not yet ready for our full Solutions, yet need guidance in establishing a brand image
A young company that hasn't found a solid sales strategy to maximize the brand's potential
An established international brand with ambitions of selling to luxury buyers in the US
A hotel group that wants public relations, marketing and sales to work together seamlessly
A company with an established strategy that needs a knowledgeable luxury expert to confidentially review plans and make recommendations.

Contact us now to find out what we can do for you.

Learn about our Core Solutions:

Strategic Partnerships

Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.

Quick Navigation: How We Can Help You

We've talked to many PR firms who tell us the same thing. What separates you from the others? Solution
We just launched our business and have no idea how to begin marketing our product. Solution
We're not based in North America and really want to tap the US market. Solution
We already know what we want to do. We just need a company to get it done for us. Solution
We're in a good position in the market, but need some fresh ideas to take us to another level. Solution
We already know what you can do for consumer products. What can you do for our hotel? Solution
We're too small to engage an agency full time, but need PR to get our product out there. Solution
We like what we see. What's next? Solution

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

Karen Lee
Americas Area Manager
S.T. Dupont Paris

Read more testimonials