A member of our Influencer Consortium told us about a customer who was invited by Glenlivet to an exclusive dinner and tasting. There, the customer was completely immersed in the Glenlivet story, and taught the subtle nuances in taste between the varied years of the legendary scotch. While not a scotch drinker before, this customer soon became one - and now drinks no other scotch than Glenlivet.

Experiential events, such as that experienced by the customer in our story, are very powerful ways to create brand loyalty. We've spoken about the influence of the media, social networks, and even how your website plays an important role in building brand preference. Yet personally experiencing something in a relaxed, non-selling environment helps buyers form their own opinion. When properly executed, an event can become the turning point from which preference becomes purchase - for there is no greater influence than that of one's own judgment.

We engineer moments such as this - that "ah ha!" moment where the luxury buyer connects the dots between what he's read, what his friends have said, and what he witnesses for himself through this event.

We can work from beginning to end - identifying and securing location sites, identifying contractors and vendors to aid with production, creating and managing guest lists, designing a unique publicity campaign to support promotions of the event, and identifying sponsors to help offset expenses - or we can work in partnership with your trusted event coordinator, providing media relations support to ensure maximum press coverage.

And when investing in a grand event is more than what you'd like, we can identify upcoming events and promotions that fit your brand legacy and negotiate favorable terms for your involvement. We ensure your company receives prominent recognition in the sponsorship, while making certain all aspects of the final negotiated terms and conditions are upheld.

Contact us now to find out what we can do for you.

Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.

Photographs from the Launch event for the Davidoff and S.T. Dupont In-Store Boutique

EXPERIENTIAL EVENT STUDY (PDF)

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The Lilian Raji Agency coordinated our most highly regarded customer appreciation party, while spending the least amount possible to ensure satisfaction all around. Our vendor relationships were strengthened by Lilian bringing in editors and reporters that not only interviewed us, but also interviewed our vendors to discuss their newest watches. Our customer relationships were strengthened by the gift bags Lilian's team put together, valued at over $500 and filled with products from Hermes, Belisimi, Maurice Lacroix, Breitling, Tag Heuer and other companies, all secured at no cost to us. We were very impressed with Lilian's work and highly recommend her services.

Ken Grazi
Partner
KENJO - the Store to Watch

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