In today's overly connected world, luxury buyers are increasingly being exposed to brands through multiple channels and resources. While traditional media such as magazines, newspaper and television still reign, now buyers are turning to social networking sites and the counsel of friends, bloggers and people they trust to help them formulate their opinions of a brand.
Make no mistake about it - conversations are being had about you online. The minute your name appears in any public forum, someone is going online to research who you are. The days when luxury brands can dictate to buyers stories of the brand's superiority have been terminated by bloggers, chat rooms, and social network sites where buyers are sharing their personal experiences. Nothing hurts a brand more than when negative personal experiences are shared online, and the brand has no response.
In addition to building and maintaining social network pages on the most relevant social network sites, we monitor online discussions about you, respectfully stepping into discussions when necessary to ensure your brand image is not tarnished.
We tell your story on Facebook and Twitter, while also creating a voice for you in the more exclusive networks, such as Luxury Society and ASW. We help you engage your buyers through open dialogue that encourages them to tell you their stories --- allowing you to discover opportunities to sell them more based on their wants.
Contact us now to find out what we can do for you.
Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.
With limited time to promote the Jewels of France event, we turned to bloggers to get the word out
SOCIAL MEDIA STUDY (PDF)
View Microsite for Jewels of France event
I've worked with Lilian on several projects and her company has proven to be both highly creative and very professional. Her team goes the extra mile to ensure the clients' needs are met and are never satisfied until they can show clients a ROI equal to three times their retainer. Lilian is truly a relationship specialist, openly sharing her contacts to help others advance their own needs. She is a generous and dedicated business leader for whom I have the greatest respect.
Jennifer Peterson
Marketing Director
Galaxy Bright