It's a strong misconception that public relations alone can create sales. While PR plays a very important part in the formula, a company that hires a PR agency without having a sales strategy in place will fail. Public relations creates buyer demand, but if the products aren't in the stores, no sales will happen.

TLRA-Foresight creates sales and retail strategies for companies new to the market.

We educate you on the process of working with major retailers and advise you on the process of doing business with them. We help you secure introductions to store buyers and ensure you're prepared to have a productive discussion on establishing a relationship.

We also advise you on the various options available in distributing your products and help you determine which is best for your unique needs. And when necessary, we help you find a sales agent to represent your company. In addition, we prepare the marketing collateral materials needed to introduce your company to retailers.

TLRA-Foresight is available only to select companies meeting certain criteria.

Contact us now to find out what we can do for you.

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Quick Navigation: How We Can Help You

We've talked to many PR firms who tell us the same thing. What separates you from the others? Solution
We just launched our business and have no idea how to begin marketing our product. Solution
We're not based in North America and really want to tap the US market. Solution
We already know what we want to do. We just need a company to get it done for us. Solution
We're in a good position in the market, but need some fresh ideas to take us to another level. Solution
We already know what you can do for consumer products. What can you do for our hotel? Solution
We're too small to engage an agency full time, but need PR to get our product out there. Solution
We like what we see. What's next? Solution

We hired Lilian Raji when one aspect of our sponsorship of UNICEF's Designs of Hope was falling short of projection - our raffle ticket sales. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we're we had almost given up hope.

Autumn Murray
Senior Community Affairs Director
InterContinental Hotels Group