One of our favorite pastimes is to read Elite Traveler, Departures and a handful of other magazines from cover to cover, as we stay abreast of what our clients' competition is doing in the marketplace. Every so often, we discover a new product for ourselves, in an article written by one of our favorite editors. We'll then clip the article, and take it with us when we go shopping.

Our actions are no different than most luxury buyers.

While seeing advertising for a new product makes us aware of its existence, it's learning more about the product through editorial written by our favorite journalist that makes us want to take action. Remember - selling luxury is about telling your story; well-written articles about you from the perspective of a trusted source further justifies your pricing and your position.

We've spent years cultivating relationships with some of the most trusted luxury journalists in the industry. Through our Media Relations Solution, we introduce your brand to these journalists, and work with them to understand your story, your core values and the legacy you're creating with your focused appreciation to the wants of the luxury buyer.

We schedule one-on-one meetings with journalists to educate them about you, sometimes in their office, sometimes over lunch and sometimes at important trade shows. We also coordinate exclusive press breakfasts, lunches and dinners, where select journalists are completely immersed in your brand story over multiple courses. After, we maintain active dialogue with them to ensure when they're doing a story about your industry, you are included and featured in the best possible light.

Contact us now to find out what we can do for you.

Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.

Photographs from Press Event - Dinner & Conversation with Alain Crevet, CEO ~ S.T. Dupont

MEDIA RELATIONS STUDY I (PDF)

Read the Details (PDF)

Our Book of Results with past editorial placements MEDIA RELATIONS STUDY II

Quick Navigation: How We Can Help You

We've talked to many PR firms who tell us the same thing. What separates you from the others? Solution
We just launched our business and have no idea how to begin marketing our product. Solution
We're not based in North America and really want to tap the US market. Solution
We already know what we want to do. We just need a company to get it done for us. Solution
We're in a good position in the market, but need some fresh ideas to take us to another level. Solution
We already know what you can do for consumer products. What can you do for our hotel? Solution
We're too small to engage an agency full time, but need PR to get our product out there. Solution
We like what we see. What's next? Solution

I met Lilian while I was working as an editor at National Jeweler, and was instantly impressed by her energetic personality and her knowledge of the luxury market and its various players, in the jewelry, timepiece and fashion realms. She has a strong understanding of what editors are looking for in a story, how to craft a pitch in a way that grabs attention and how to help editors do their jobs better. In short, she gets it. I would wholeheartedly recommend her to anyone seeking public relations services.

Teresa Novellino
Editor in Chief
National Jeweler

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