Years ago, Ms. Raji worked with Tourneau in their sponsorship of the Ferrari Challenge at Road Atlanta. Her responsibility was to manage Tourneau's booth, which featured exclusively Girard Perregaux timepieces. She spoke to many at the event, mostly Ferrari owners, who were not familiar with GP or their partnership (at the time) with Ferrari. On the days following the event, the Atlanta Tourneau received many inquiries and multiple sales of Girard Perregaux timepieces.

This simple partnership between the passionate affair men have with both luxury watches and luxury cars created a buying preference. And their interaction with the brand during this Experiential Event resulted in a buying decision.

Very often, a brand is first discovered through association with another brand - such as the case in our story, where many of the Ferrari owners knew of Patek Philippe, Rolex and Breitling, but only a few were as familiar with GP. In discovering this partnership with their favored sports car, they were more inclined to take a closer look at GP when time came to add to their timepiece collection.

With our Strategic Partnership Solution, we identify a non-competing parallel company that shares your values as well as your target audience.

We examine their own marketing goals and objectives and determine how the two of you working together will earn both of you more money, more market share, and more luxury buyer preference.

We then bring both of you to the table to explore the best way to work together.

These meetings can lead to co-branding opportunities, marketing alliances and partnerships, joint loyalty programs, entertainment marketing, sponsorships, or cross-promotions, all for which we remain by your side to manage details and fulfillment.

Contact us now to find out what we can do for you.

Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.

Quick Navigation: How We Can Help You

We've talked to many PR firms who tell us the same thing. What separates you from the others? Solution
We just launched our business and have no idea how to begin marketing our product. Solution
We're not based in North America and really want to tap the US market. Solution
We already know what we want to do. We just need a company to get it done for us. Solution
We're in a good position in the market, but need some fresh ideas to take us to another level. Solution
We already know what you can do for consumer products. What can you do for our hotel? Solution
We're too small to engage an agency full time, but need PR to get our product out there. Solution
We like what we see. What's next? Solution

Lilian and I were introduced through various networking groups to include the Buckhead Club. I must admit Lilian effortlessly connects people with common ground far more successfully than I and does so with the true Netweaver's heart. Lilian's intuitiveness and people skills serves her well in her Public Relations firm and I highly recommend her both as a professional and a trusted friend.

Daniel Guelzo, CTS, CPC
Executive Search Recruiter

Read more testimonials