© 2012 • The Lilian Raji Agency • All Rights Reserved
Luxury travelers believe a guaranteed exceptional experience is well worth a premium surcharge when having to compare two hotels based on price.
TLRA-Hotels is a joint venture between The Lilian Raji Agency and Benson Consulting, an agency lead by hotel industry veteran Cynthia Morris. We have a common goal to provide luxury boutique hotels an opportunity to maximize their revenues while establishing a position that attracts luxury travelers and groups.
Depending on your unique needs, our services can begin even before your hotel opens. We work with you on Day One to set the foundations for which the hotel should operate. Through in-depth training sessions, we teach every member of your team the importance of their individual roles, and how they can each participate in upselling travelers to enhance their experience and increase your revenues. We also educate your Director of Sales and Marketing on advanced Hotel Revenue Management techniques, demonstrating ways to stay ahead within your market and strategies to keep your hotel at maximum capacity with rooms sold at the highest possible rate.
As we work internally with your team on establishing the type of experience that will keep luxury travelers and groups returning year after year, externally, we’re planting the seeds to launch your hotel as a top luxury destination. Using strategies from our Core Solutions, we’re securing opportunities to have the most respected authoritative voices in the press become familiar with your property and give you press coverage. We’re establishing a social media strategy to attract, engage and retain an online community of luxury travelers, motivated to advocate your hotel on review sites as well as to their constituents. We’re investigating community outreach opportunities, introducing your hotel to event planners and travel organizers, and researching who you should partner with locally to enhance the luxury experience.
From creating sales and marketing plans, to developing standard operating procedures, to serving as an interim Director of Sales and Marketing until the position is permanently filled, we are your partner in coaching, training and immersing your staff with the knowledge and determination to stay competitive within your market --- all the while, ensuring luxury travelers, event planners and travel journalists know what extravagance awaits them when staying at your property.
Contact us now to find out what we can do for you.
Learn about our Core Solutions:
Brand Messaging | Media Relations | Social Media Strategy | Experiential Events | Influencer Outreach |
Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.
Lilian and I were introduced through a mutual acquaintance as we discussed the possibility of her agency doing PR for my hotel. We immediately bonded as kindred spirits as we saw in each other a strong work ethic, a dedication to getting results, and a willingness to go the extra mile to ensure clients are happy. As we’ve worked together, she continues to prove any company smart enough to hire her agency will find no greater partner that views your success and strong ROI as the only qualifier of her agency’s value. Her personal attention, frequent communication, and endearing positive attitude makes you feel confident that you are in the best and most capable hands. And when it comes to Lilian, you most certainly are!
Cindy Morris
Principal
Benson Consulting Agency