A strong value is placed on knowing a company’s legacy. Ask a buyer about his Jaeger LeCoultre Reverso watch, and he will tell you the story of polo players and the need to protect their watch’s crystal when on the field.

This type of story is one of the many ways luxury buyers begin to form personal relationships with brands.

Our Brand Messaging Solution helps you dig deep into your history and values to find compelling stories that resonate with luxury buyers.

Through our meticulously researched and regularly updated understanding of luxury buyers, we guide you through the creative process of telling your story.

Once your story has been created, we can lead the integration of this story into your visual materials. We help you craft

A website that sells the luxury experience online
Press materials that guide editors on how to speak about your brand uniformly with your established story
Social network fan pages that continue to tell your story
Microsites, newsletters, video documentaries, and collateral materials such as brochures, line sheets, and product books

Contact us now to find out what we can do for you.

Need inspiration for your next strategy? Visit our Resources Page to access a wealth of valuable information.

Microsite for the Jewels of France Exhibition & Trunk Show - BRAND MESSAGING STUDY I

Re-designing the Concordia Product Book to reflect the true beauty of the Concordia Collection
BRAND MESSAGING STUDY II (view former product book here - PDF)

Quick Navigation: How We Can Help You

We’ve talked to many PR firms who tell us the same thing. What separates you from the others? Solution
We just launched our business and have no idea how to begin marketing our product. Solution
We’re not based in North America and really want to tap the US market. Solution
We already know what we want to do. We just need a company to get it done for us. Solution
We’re in a good position in the market, but need some fresh ideas to take us to another level. Solution
We already know what you can do for consumer products. What can you do for our hotel? Solution
We’re too small to engage an agency full time, but need PR to get our product out there. Solution
We like what we see. What's next? Solution

We came to The Lilian Raji Agency with a limited budget and a young brand that needed to be introduced to the American market. Lilian treated us like a global brand with a much larger budget, and delivered results as such without exceeding our financial plan. Her creativity and storytelling ability helped us secure multiple press opportunities while her relationships created new strategic opportunities for us. I highly recommend any company who wants to attract luxury customers to take a look at what Lilian can do for you. You will be pleasantly surprised.

Franck Albert Brafine
VP of Operations, North America
Philippe Tournaire