© 2012 • The Lilian Raji Agency • All Rights Reserved
We appreciate just how quickly the luxury industry is evolving. What was the standard in luxury marketing only a few years ago is now becoming obsolete, and even problematic for brands who fail to embrace this continued evolution. We developed the Influencer Consortium to allow us to keep our ears on the street and stay abreast of what tactics best resonates to luxury buyers.
The Influencer Consortium is composed of luxury sales associates and retailers who inform us of what they’re seeing in their stores. Through the relationships we’ve established with them over the years, they’re willing to speak with us candidly and tell us what they’re luxury customers are telling them. We’re able to gauge the effectiveness of certain campaigns, whether one of our clients or of their competitors, and determine where opportunities exist to be better.
The Consortium is also composed of people we’ve determined would make perfect Brand Ambassadors for our clients. Within the Consortium, these candidates receive first announcements of new client campaigns, and new products launches. We rely on them to help spread the word through their network of influence, creating word of mouth excitement even before the first article gets published.
Contact us to learn more about how the Influencer Consortium can be a valuable asset to you.
Apply for Membership into the Consortium.
